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第8回<アジア・マーケティング研究報告会>
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テーマ:「Mega-event Impacts and Overtourism」
使用言語:英語(通訳なし)
報告者:Dr Monica Chien, The University of Queensland School of Business, Australia

 

 Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan. Dr Chien’s scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.
 In this seminar, Dr Chien will be highlighting her major research themes in relation to mega-event impacts and overtourism, and will be sharing some insights from her recent research projects. The first research theme centers around mega-event planning, management and leveraging. She is currently working with governments in Australia and Japan to understand the economic, social, and environmental impacts of mega-events, as well as legacy perceptions among residents. The second research topic focuses on issues surrounding tourism-induced disruptions and their implications for community wellbeing. Specifically, the projects investigate the impacts of tourist misbehaviour and conflicts between residents and tourists, by drawing on theories in social psychology. Her third research theme focuses on the emerging tourist markets and their travel behaviours, namely, international students and working holiday makers. Based on study findings in the Australian context, recommendations for Japan’s destination marketing and management are provided.

 

日時:2020年1月8日(水)18:15-20:15(受付開始17:50)
場所:成城大学 3号館1階 312教室 >MAP
   〒157-8511 東京都世田谷区成城6-1-20

 

参加費:500円
定員:40名
応募締切:2020年1月6日(月)

 

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