|
学会員のワーキングペーパーの |
| 日本マーケティング学会 ワーキングペーパーVol.10 No.1 |
| From a backstreet to America’s Main Street |
| A Case of Bridge Street in the City of Ashtabula, OH, USA |
| Taotao Bi-Matsui Professor, Rissho University |
| 発行：2023年09月30日 更新：2023年09月30日 |
| 分類 ： ケース |
| 要約 ： This case explains the successful revitalization process of a Rust Belt city commercial street—specifically, Bridge Street in Ashtabula, Ohio. The case draws on deep interviews and archival data. The case presents two findings. First, the success was brought about by the combined efforts of property/business owners, a philanthropist, and government agencies. Second, there are two keys to its success: (1) each of the above-mentioned parties focused on the activities in which they have expertise; and (2) while they cooperated with each other, no party tried to control the revitalization process. |
| キーワード ： Rust Belt city public private cooperation philanthropist female entrepreneurs |
| ページ数 ： 表紙1 + 本文17 |
| ファイルサイズ ： 1182KB |
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