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 日本マーケティング学会 ワーキングペーパーVol.4 No.7 
The Akiba Edge
― Akihabara of accumulation of dreams ―
山田 一人
法政大学大学院 サステイナビリティ学専攻 博士後期課程
発行:2018年01月09日
更新:2018年01月09日
分類 : 論文
要約 :
This paper examines the Akihabara area of Tokyo through ethnography and fieldwork and discusses how the area of Akihabara was converted into the information space Akiba, through information giving birth to space. This particular study argues regarding the meaning of tourism (tourism as tourism marketing) in such a shift to becoming Akiba (an information space) by using a regional analytical model created from prior research.
The paper explores the mechanisms supporting Akiba tourism (tourism marketing in Akihabara), using the case studies of the places commonly known as Luida’s Bar (situated in front of Yodobashi Camera’s Multimedia Akiba in Akihabara), the AKB48 Café, and electronics component shops. This assemblage of cases in the Akihabara area forms part of Akiba, the diminutive form of Akihabara, which has become an information space. Akiba tourism can be thought of as being responsible for out-of-the-ordinary performances that are characteristic of the tourism in the deeper levels of the unstable Akiba information space, that create a balance (or rather, integrate the boundaries of the real world and the fictional) for the area and for tourists. Akiba tourism has caused a shift from the area being regarded as Akihabara, a city of technological hardware innovation, to Akiba, a city of software innovation (or information space). Innovation in the Akihabara area caused the transformation in industries therein, and it is this mechanism for shifting markets that is the essence of tourism marketing in Akihabara.

キーワード : Akihabara Information space Story consumption Systems approach Tourism marketing
ページ数 : 表紙1 + 本文6
ファイルサイズ : 1044KB


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